For B2B marketers, quality is way more important than quantity. If you know that a particular company in your ICP is looking for a solution you can offer, more than 60% of your sale is already done. Here's an automation workflow which helps you find buying signals to enrich the list of leads in your HubSpot CRM so that you know who to reach out to. Step 1 - Fetch contacts and company details from HubSpot - Node: HubSpot CRM (Contacts + Companies). - Pull key fields: contact name, job title, company name, company domain, recent interactions, and notes. - Optional: filter contacts by lifecycle stage (e.g., leads, opportunities). -------------------------- Step 2 - Search for buying signals via LinkedIn job posts - Node: HTTP Request (LinkedIn data provider) / Apify scraper - For each company from HubSpot: - - Search LinkedIn job listings for relevant keywords that match your offerings (e.g., “automation developer,” “CRM integration,” “AI specialist”). - - Collect data: job title, posting date, description, location, and job URL. - Mark companies that are actively hiring for related roles — these show potential intent to buy similar solutions. -------------------------- Step 3 - Analyze and match buying signals with CRM data - Node: Gemini (Text Analysis). - Input: HubSpot contact info, recent notes/conversations, and the detected job post. - Ask Gemini to identify how the job post suggests a buying signal and how it connects to your offerings. Suggested Gemini instruction:“Given this contact and their company’s recent job posting, explain in 2–3 lines why this indicates potential interest in our solutions and what opportunity it represents.” -------------------------- Step 4 - Draft hyper-personalized email - Node: Gemini (Text Generation). - Input: prospect details, buying signal summary, previous CRM notes, and your company’s offering. - Prompt Gemini to write a short, conversational, and personalized outreach email.

This one’s a global favorite 🌎 Elements of AI from the University of Helsinki has already trained over 1 million people, it breaks down AI in the most approachable way possible. You’ll learn: 🧠 What AI really is (and isn’t) 🤖 How machine learning works ⚖️ AI’s ethical and social implications Why it’s great: - Designed for non-technical leaders - Free and self-paced - Gives you strategic AI literacy 🎯 Link: https://www.elementsofai.com 💬 If you’ve wanted to truly “understand AI” without coding, start here.

Hey everyone👋 Want to understand how AI models like ChatGPT or Gemini actually work, and how you can use them in your business? Check out Google Cloud’s Introduction to Generative AI. It’s one of the best free courses for learning text, image, and code generation using Google Cloud tools. You’ll learn: 🧩 What generative AI is and how it creates content 💡 How to write better prompts for quality results 🔐 How to apply AI securely and ethically 🎯 Link: https://www.cloudskillsboost.google/course_templates/536 💬 If you’re curious about prompt writing, this one’s gold.

Hey everyone 👋 If you’ve been wanting to get started with AI but don’t know where to begin, this is a perfect starting point. Google AI Essentials is a short, beginner-friendly course designed for leaders, founders, and marketing professionals who want to understand AI in action, no coding required. Here’s what you’ll learn 👇 ✅ How AI tools can automate your routine work ✅ Ways to use AI for creative brainstorming & data-driven decisions ✅ Basics of prompt engineering ✅ Responsible & ethical AI practices ✅ How to identify where AI fits best in your business Why it’s worth it: - Practical & hands-on - Only 10 hours long - Comes with a Google certificate 🎓 - 🎯 Link: https://grow.google/ai-essentials/ 💬 If you start this one, share your favorite AI use case below!

Hey! navan.ai is hosting a webinar tomorrow (28 October) at 2:30 PM IST where we'll show how you can use n8n automation to generate leads using LinkedIn Jobs data. Register and join the webinar to know how your B2B business can generate more leads from LinkedIn using automation: https://www.eventbrite.com/e/1837683905029 Reach us on connect@navan.ai if you have any questions.