What’s New:
Perplexity has released its Search API, granting developers direct access to the same global-scale infrastructure that powers its public answer engine. Instead of returning a list of links like Google, the API delivers contextual answers with built-in source citations.
The service is competitively priced at $5 per 1,000 requests with zero token fees and supports regional targeting, date-range filters, and domain allowlists. With Python and TypeScript SDKs ready to go, developers can integrate quickly. Early adopters already include Zoom, Copy.ai, and Doximity, signaling strong enterprise demand. Why It Matters for Agencies:
- Smarter Client Chatbots: Build assistants that cite credible sources by default—boosting trust and transparency compared to generic, link-based responses.
- Cost Advantage: At $5 per 1,000 requests and no token costs, it’s a cost-efficient alternative to Google’s APIs.
- Marketing Edge: Position your solutions as “Powered by Perplexity—AI that cites verified sources,” adding instant credibility.
- Rapid Prototyping: With SDKs available now, you can start testing in a live chatbot project this week.
Bottom Line:
Perplexity’s new Search API offers agencies a powerful answer-over-links alternative to traditional search. Try it in a single chatbot project to see if cited, contextual responses increase client satisfaction and trust.