I just posted something on IG that made me pause for a second.
It’s from shooting commercials —
writing scripts, setting up scenes, actors, cameras, lighting, the whole thing.
And it hit me how fast this is changing.
Not in a “AI is taking over” way.
In a friction-removal way.
What used to take:
• Full crews
• Long days
• Big budgets
• Tons of coordination
Can now be done with:
• One person
• One idea
• One workflow
That doesn’t make creativity less valuable.
It makes execution speed the new advantage.
If you can move from idea → output faster, you win.
👉 Here’s the post if you want the full context:
Curious to hear this from you 👇
Where would removing friction help you most right now?
Content? Ads? Education? Client work? Ops?
This is the shift I’m paying attention to — and learning how to use.