Because Simplicity Wins Many people never launch a website because they overcomplicate things. Twenty pages. Fancy animations. Every possible feature. Meanwhile, their audience just wants answers. Who are you? How can you help? How do I contact you? A simple website that clearly communicates those things will outperform a confusing masterpiece every day of the week. WordPress allows for complexity when, and if, you need it. It has all the features. All the functions. All the bells and whistles. But you do not have to use them all. You get to choose. Simple is not amateur. Simple is effective.