Our AI media buyer cut lead costs by ~20%.
Same offers.
Same platform (Meta).
Same business.
Only difference:
AI-generated creatives vs traditional images.
↓
60-day results:
AI media buyer (AI creatives):
$16,708 spend → 395 leads → 107 appointments
$42 CPL / $156 CPA
Traditional approach:
$18,660 spend → 354 leads → 95 appointments
$52 CPL / $196 CPA
↓
What that means:
• ~20% cheaper leads
• ~21% cheaper appointments
• More volume with LESS spend
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This wasn’t just “better creatives.”
The AI media buyer:
• Analyzed ad libraries + winning patterns
• Generated branded images using trained models
• Launched and tested variations automatically
• Identified winners based on real performance
• Created new variations from winners
• Scaled what works, cut what doesn’t
No designer.
No manual testing cycles.
Just continuous optimization.
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Most people try to find one winning ad.
An AI media buyer keeps producing them.
—
If you’re still running ads manually…
You’re competing against systems that improve every hour on autopilot.
—
If you want to test it on your campaigns, dm.
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Our AI media buyer cut lead costs by ~20%.
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