The easiest money you can make without getting new clients
Everyone's obsessed with getting new clients. cold outreach. lead magnets. comment gates. dm scripts. meanwhile they're ignoring the easiest money they'll ever make: the clients they already have. here's the math nobody talks about: getting a new client costs you time, trust-building, discovery calls, proposals, follow-ups, and a 10-30% close rate if you're good. getting more from an existing client? one slack message. "hey, want me to add a dashboard so you can actually see this thing working?" that's it. that's the whole sales process. they already trust you. they already paid you. they already saw results. the friction is gone. after every workflow delivery, there's at least 3 expansion opportunities sitting right there: 1. the UI layer - most automations run invisible in the background. clients can't see the value. build them a simple interface where they click a button and watch it work. suddenly the "magic" becomes tangible. that's another $2-5k. 2. the adjacent workflow - you built their lead qualification system. cool. now what happens to qualified leads? there's a follow-up sequence. a CRM update. a slack notification to sales. each one is a new project. 3. the "while you're in there" - once you're inside their stack, you see everything. the manual reports. the copy-paste between tools. the spreadsheet that someone updates every monday. mention it casually. "noticed you're still doing X manually - want me to fix that?" most builders deliver the workflow and disappear. then they wonder why revenue is inconsistent and they're always hunting. the best automation businesses aren't built on new client acquisition. they're built on expansion revenue from people who already said yes once. one client can turn into $50k+ over 12 months if you just... keep paying attention to what they need.