Heya
Hello everyone. I am a behaviour analyst. For the last 30 years, I have stood in front of over 30,000 people to teach the fundamentals of how we think, act, and ultimately change.
You know how coaches often struggle to support people who do not stick to the behaviours they commit to?
I provide the translation layer, turning complex behavioural science into practical, session-ready tools that coaches can actually use with their clients.
My core philosophy is simple: Language is the intervention. True behaviour change emerges when you alter how someone relates to their thoughts, not by trying to magically change the thoughts themselves.
Instead of shouting at a withering plant to grow, I teach the behavioural architecture needed to check the light, test the soil, and build a Behavioural Greenhouse where growth is the natural result.
I am in the business of giving coaches better retention and testimonials through measurable transformations.
I put a comment in AEN that I thought was in here so please note this in terms of things I bring...
On a personal note, for fun, I used to be completely obsessed with windsurfing.
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Des Cooke
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Heya
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