Then something is seriously wrong. I don’t know exactly what that is for you. It could be one of 3 things: Your headline, ad text, or picture. If there is no massive improvement in your ads within 3 days, then one of those three things needs to change immediately. Especially if you’re not getting the results you expect. Need help? Ask @matthew-barnett-3032 in the Ad Help channel. Let’s start with the Headline. This is the first thing your customers will see when they scroll to your ad. The headline makes up 80% of the entire ad. So you have to make it good. The customer thinks: “I HAVE to read more about this.” We have to interrupt their scrolling. “The Only Home Remedy For Back Pain” “30 Minute Oil Change Or It’s Free” You want to get the most people possible reading the rest of the ad. Think of it like fishing. You want them to bite the hook. Then, you get to reel them in. Here’s where the Ad Text comes in. Your ad text has to be your finishing move, the reasoning behind why they should buy from you. We can’t make this long. Your customer is scrolling on social media, not reading The Lord of the Rings. The ad text is where you make your offer and end with your CTA (Call To Action). More on this later. You can use more headline-like lines here, but we don’t want to make it too salesy. Less is more with advertising. If a single word is not working for you, it is working against you. Speaking of simplicity, let’s get into our Picture or AKA creative. Some people think a creative needs fireworks, explosions, confetti, and neon light text. This is only partially true. You need to make it bright, stand out, and interrupt your customers in their tracks. You know what ads I’m talking about. There is too much going on for anyone to get a clear idea. Make it simple, and easy on the eyes. Highlight your product or service as the main focal point. With these simple procedures, you can easily upgrade the way you do ads. Again, if you need help, @matthew-barnett-3032 in the Ad Help channel.