May 2 • Creative/Copy/Research
Sherlock Holmes Strategy
For the Sherlock Home strategy, do you think we should run it separately for outbound and paid ads?
My thinking is that paid ads are more of a broad, mass-market approach, while outbound is better suited for highly targeted, segmented lists.
So would it make sense to run one version at the vertical level for ads, and then more tailored versions by sub-segment for outbound?
For example, running “AI Development for Financial Services” in ads, and then a more specific angle like “AI Development for Credit Unions” for outbound.
Am I overthinking this, or does this approach make sense?
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Sherlock Holmes Strategy
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