My Current Cold Outreach Funnel - Looking for Feedback & Recommendations

Apr 9 (edited) • Funnels

Hey everyone, wanted to share my current outreach setup and get your thoughts. I run a lead gen / call booking operation for B2B clients in France, and here's the full funnel I've built out:

1/ Prospecting & List Building I use LinkedIn Sales Navigator to build targeted prospect lists, then enrich contacts through RocketReach and Vibes Prospecting to pull verified emails and phone numbers. Everything gets centralised in a Notion lead database where each prospect is tagged by status, source, and qualification level.

2/ Cold Email Sequences (Instantly Growth) Prospects get dropped into multi-step cold email sequences via Instantly. I run A/B testing on subject lines and use AI (Claude) to personalise openers and hooks based on the prospect's company, role, and context. The CTA is always a Calendly link to book a call directly.

3/ LinkedIn Outreach (parallel track) Alongside email, I run LinkedIn connection requests and DM sequences through Sales Navigator. Same personalisation logic AI-assisted research to make every message feel relevant, not spammy. The goal is to create multiple touchpoints so the prospect sees me in their inbox AND on LinkedIn.

4/ Cold Calling (Quicktalk via Notion) This is the layer most people skip. I've set up a click-to-call integration between my Notion lead database and Quicktalk, so I can rip through call lists directly from my CRM. Cold calls are used to follow up on email opens / LinkedIn views, or to hit high-priority leads directly. It's the fastest path to a booked call.

5/ Qualification & Booking Once a prospect engages on any channel, the goal is simple: qualify and book. Qualification criteria are defined per client, but the basics are always the same interest, budget, availability. Booked calls go straight into the client's calendar.

6/ Nurturing (for leads not ready yet) Leads that aren't ready to book don't get dropped. They go into a nurture sequence regular content touchpoints (resources, case studies, value-adds) with a direct follow-up every three weeks until they either book, opt out, or get disqualified.

The AI layer across all of this: Claude is baked into almost every step prospect research, email personalisation, message drafting, objection handling prep. I also use n8n/Make for workflow automation between tools (Notion → Instantly → Quicktalk → Calendar).

Where I'm looking for input:

Anyone running a similar multichannel setup? What's working best for you right now?
Recommendations on AI agents or automation that could replace manual steps (especially the prospecting/enrichment phase)?
Any tools or workflows I'm missing that could increase booking rates?
Appreciate any feedback. Happy to go deeper on any part of the process.

Poll Question: Which part of my funnel do you think has the most room for improvement?

Cold email sequences

LinkedIn outreach

Cold calling

Prospecting & enrichment

Nurturing / follow-up

AI automation layer

Twitter Mass DM

Should i run some ads ?

1 vote

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