Feb '25 • Funnels
Life insurance help
I was hoping to get some feedback from you about my funnel as it hasn’t done great so far. My challenge is I’m in the life insurance game in Australia, and what I’ve been finding is people don’t see life insurance as a pressing need until it’s too late, so even though there is a lot of valuable info on how to make sure you get paid in my lead magnet, I’m not getting meetings. Have you dealt with life insurance companies before and could you offer any suggestions on how to fix the top end of the funnel or guidance on what’s worked for you before? The FB ads themselves were getting CTR’s of 3.5% - 6% so I was getting the click, but it wasn’t resonating from there.
Thanks
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Life insurance help
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