Apr 11 • Ads
Increase Custom Audience Size ADS
Hey
I’m currently running into an issue with audience size in my Meta ads and wanted your guidance on the best way to approach this.
Right now, I’ve uploaded a CSV file of around 11,000 leads — all homeowners with expired listings specifically in Houston, Texas. My goal is to target people who are already in pain (failed listing, still motivated to sell), so this dataset is extremely valuable to me.
However, when I use this CSV as a Custom Audience and also set the ad location to Houston, Meta is showing that my audience size is too narrow (below 1,000), which is affecting delivery.
Here’s what I’m trying to achieve:
- Maintain high intent targeting (expired listings only)
- Increase audience size so ads can actually deliver and optimize
- Avoid diluting the quality of leads
A few questions I’d really appreciate your input on:
- Why is the audience shrinking so much, even though my CSV has ~11k contacts?
- Is layering the Houston location on top of the CSV causing overlap and reducing size?
- Would you recommend using this CSV differently (e.g., lookalike audiences, broader geo, etc.)?
- What’s the best structure here if I want both precision AND scale?
If you were in my position, how would you structure the campaign to keep targeting high-intent homeowners while ensuring the audience is large enough for consistent delivery and performance?
Appreciate your help on this I want to make sure I’m setting this up properly before scaling
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Increase Custom Audience Size ADS
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