Apr 14 • Ads
Creative Testing + Scaling Question (Need Clarity)
Just launched my ads today.
I understand results take time and that losses happen before the upside, so I’m not expecting instant ROI.
But I want to make sure I’m testing creatives the right way from the start.
Right now I’m thinking:
- Use my TOF campaign as the testing ground.
- Create new ad sets and load different creatives into them
Is that the correct approach for testing? Or should I structure it differently?
Also, how do I clearly identify a winning creative?
What metrics or signals should I be looking for early on to know something is worth scaling?
And once I find winners:
- Do I create a new campaign, run 1 ad set, stack all winning creatives inside, and switch to CBO for scaling
Or is there a better structure to scale efficiently?
Would appreciate any guidance on how you’d approach
testing → identifying winners → scaling properly.
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Creative Testing + Scaling Question (Need Clarity)
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