Tracking Sheet for Ads, Lead Magnets etc.

Hey Ad Men Community,

As we scale our ads more and more using lead magnets as a conversion lever, I’m diving deeper into conversion tracking—figuring out which lead magnets work best, which ones drive direct bookings, and how they help boost the overall conversion rate, etc.

Does anyone use a Google Docs or Excel sheet to track this and get a clearer picture of their marketing efforts?

I’d love to hear how you guys tackle this and any insights you’re willing to share!

Have an awesome and successful day 🙌

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