So I've just started to run ads for a client of mine and for some reason the clicks just aren't converting into leads.
It's a sales training program that goes from ad -> opt-in -> 30min free training/vsl -> application/calendly.
I'm planning to rescript the creative because I'm not happy with the current one and think it can flow much better with better quality, be less generic and push the USP harder, but even still I feel like after spending 500 bucks (and getting 600 clicks) more than 2 leads should've opted in.
here's an ad: https://youtu.be/_nu4OsFZFZo?feature=shared
this is where they land: https://www.growthforum.io/offer/yt-getblueprint
Keep in mind that I've only JUST started running this campaign like 5 days ago, but still, is this normal for campaigns just starting to act like this?