My name is Hershell Hudson.
I got my cosmetology license over 10 years ago, and that’s when I first started ranking salons & spas on Google and running Facebook ads.
Today, my wife and I own and operate 3 spas of our own (among other businesses) — and we manage many more.
Inside this community, I’m sharing exactly what we’re doing right now to grow salons, massage studios, and med spas 👇
✨ What you’ll learn here:
💡 How we structure ads that actually book appointments
📍 How we rank salons & spas on Google (step by step)
📲 The exact platforms we use — and why
📈 How to lower cost per lead and increase show-up rates
🤖 How we use automation & AI to follow up and book for us
💰 How to make your ads more profitable, not just “get leads”
💆♀️ Who this is for:
✔️ Salon owners
✔️ Massage therapists & studio owners
✔️ Med spa owners
✔️ Anyone serious about growth, not guessing
If you own a salon, massage, or med spa and want real-world strategies from people actually doing it — you’re in the right place.