How to start running ads for your E-com store (without donating your life savings to Mark Zuckerberg)...

Jun 8 (edited) • Open Chat

Let’s talk about the scariest moment for any online store owner.

You are finally getting a few sales from TikTok, Instagram, or SEO. It feels amazing! But now you want to grow, and you know you need to start running paid ads.

Tell me if you are experiencing any of these right now:

Symptom 1: You tried clicking that big blue "Boost Post" button on Instagram. You got 300 likes, 5 new followers, and exactly ZERO sales.

Symptom 2: You opened the Meta Ads Manager, saw 500 different buttons, felt like you were looking at the control panel of an alien spaceship, and immediately closed the laptop.

Symptom 3: Your organic views are starting to drop because the algorithm changed, and you are starting to panic because you have no predictable way to bring in new customers.

If you are terrified of turning on ads because you feel like you are just throwing money into a black hole...

Take a deep breath. It is completely NOT your fault.

Facebook actually designs it this way. They make the "Boost" button super easy to click because it's their favorite way to take your money without giving you results. And most YouTube gurus tell you to just "spend $100 a day on cold traffic and test!" which is a great way to go broke.

But there is a different (and much safer) way to do this.

If you already have organic traffic, you are sitting on a goldmine. You don't need to yell at strangers yet. You just need to follow the "Safe Scale Blueprint."

Here is how you do it without risking your shirt:

Step 1: Fix the Bucket.Before spending a dime, make sure your Meta Pixel (your website's tracker) is turned on. Right now, people are visiting your site, and Facebook has no idea who they are.

Step 2: The "Hey, You Forgot This!" Ad. Do not run ads to strangers yet. Spend just $5 to $10 a day showing ads ONLY to people who added a product to their cart yesterday but didn't buy. Offer them a 10% discount. This is the easiest money you will ever make on the internet.

Step 3: The Clone Machine.Once Step 2 is making you money, tell Facebook: "Hey, look at these 100 people who bought from me organically. Go find me 1 million more people who look and shop exactly like them." (This is called a Lookalike audience).

If you want to stop guessing and actually set this up the right way...

Drop the word "SCALE" in the comments below.

Tell me what you sell, and I’ll reply with the exact first step you should take to get Step 2 running this week.

👇 But first, let's see where the group is at. Vote below:

POLL: Be honest, what is your current relationship with Paid Ads?

[ ] Printing Money: I put $1 in and get $3 out. It's beautiful.

[ ] Dipping my toes: I'm spending a little bit, but mostly breaking even.

[ ] The Boost Button Victim: I boosted a post once, got no sales, and got scared.

[ ] 100% Organic: I haven't spent a single penny on ads yet!

1 vote

3 comments

How to start running ads for your E-com store (without donating your life savings to Mark Zuckerberg)...