VSL, Proof/Testimonial, and About Page Framework

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Nov '24 • Posts

After talking with several of you, I've gone over some of the different frameworks for helping with conversions on your about page. I wanted to share these as a post for all of you to have a reminder of what works.

VSL Framework:

Problem/Pain - Let them identify themselves in the message.
Proof - Help them know it is something they can do.
Promise - Here is what they will get if they follow a laid out plan.
Plan - Here is how they do what they now believe is possible.

Proof/Testimonial Framework:

Problem/Pain - What life was like before you.
Plan - What it is like to do the work with you.
Proof - Promised fulfilled & this is what life is like in the desired outcome.
Push - What they would tell themselves to convince them to change their life with you.

About Page Framework:

Promise - What tangible thing will they get when they join. Focused 1 outcome.
Proof - This is where you tell them they can get promise because you or others have overcome the problem/pain.
Plan - This is how they will get to the promise.

Test stuff and see what works, I know I do. Nothing stays the same and there is beauty and freedom in that. You don't have to get it right the first time. Sometimes you just need to mark it off your to-do list and refine later on.

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