I’m sure you have noticed that Alex & Leila don’t chase trends.
Alex said once, “Principles don’t expire.” And when you study his work, that truth becomes clear. While others jump on every new social fad, he sticks to timeless ideas: create value, build offers, earn trust.
That’s why his lessons stay relevant. He reminds us that business isn’t about being first; it’s about being right. Every time I see a new ‘hack’ go viral, I remember how he focuses on the fundamentals. It’s a good reminder to build depth, not just noise.