Read this when you’re ready to stop playing small.
1. Sell to Rich People First 💸👑
“Sell to rich people until you have the money to sell to poor people. The middle is where you get killed.”
Rich people pay better. Solve their problems first — then scale down if you want.
2. You Lack Priorities, Not Information 🎯🧠
You don’t have a strategy problem — you have a focus problem.
Strategy = The prioritization of limited resources.
Know what you’re aiming for and align everything to that.
3. Your Team Isn’t as Good as You Think 🤦♂️📉
If things are hard, check your team — not the market.
Low standards = mediocre performance = more rules.
Raise the bar, not the rule count.
4. More Rules = Dumber People ⚠️🚫
Great teams have fewer rules.
Every new hire should raise the average intelligence, ownership, and output of your team.
5. Get Better, Not Just Bigger ✨📈
Growth without quality is bloat.
Make your business 10x better
6. Let Some Fires Burn 🔥⚖️
You can’t do everything. Focus on the one thing that makes all other problems irrelevant.
“Sometimes, you have to let fires burn.”
7. Brand is the Ultimate Multiplier 🧠💥
It takes time but delivers massive returns:
Deliver on a big promise, and brand equity follows.
8. Know Your Inputs & Outputs ⚙️💰
Break your money-making system down to its smallest parts.
If it’s the bottleneck, it’s your job to fix it.
Know what moves the needle, then crank it.
9. Stop Looking for Hacks ❌🛠️
Shortcuts keep you small.
Optimize for quality. Master the one thing that truly matters.
10. Talent is the Greatest Arbitrage 🧑💼✨
The best people cost more — but they make you exponentially more.
Hire for impact.
11. The Big Obvious Problem is the Real Problem 🧱📍
Don’t ignore what’s right in front of you.
The hardest problem is the one that hurts your ego.
Fix what you’re selling — it's either great or it's not.