Nov '24 • 🏢 Management
🔁 Churn Checklist: Alex Hormozi’s 14 Strategies 💪
People sign up… then they cancel. If you want growth, you need to keep members engaged.
Here’s a 14-step checklist from Alex Hormozi to help you lower churn and keep people around.
1. Cancellation Video 🎥🚫
When someone clicks “cancel,” play a video explaining what they’ll miss. Sometimes a reminder of the value they’re leaving behind can make them reconsider.
2. Find the Activation Point 🎉🚀
The “activation point” is the first “aha!” moment. Identify what this is for your product and get members there fast—first wins make lasting members.
3. Onboarding Calls ☎️👋
Welcome new members with a call. This brief touchpoint makes them feel supported and less likely to cancel.
4. Time Unlock ⏳🔓
Release content gradually to keep members coming back. Drip-feeding prevents overwhelm and encourages long-term engagement.
5. Level Unlock 🎮📈
Create levels with new perks or tools at each step. The sense of progress keeps members motivated and invested.
6. From Guru to Community 👥💬
Members might join for you, the “guru,” but keep them for the community. A space for connection fosters loyalty.
7. Encourage Pausing, Not Canceling 💵💸
Offer a “pause” option instead of outright cancellation. Many people just need a break—not a full exit.
8. Smart Pricing Tactics 🤑💰
Offer discounts for longer commitments. A smart pricing structure can be the difference between staying and canceling.
9. Build a Positive Culture 🏆🔥
When members feel part of something bigger, they’re more likely to stay. Share success stories and celebrate wins.
10. Value-Pricing Balance ⚖️💵
Price to match value. Members who feel they’re getting a fair deal are more likely to stay.
11. Regular Community Calls 🗣️💻
Hold calls where members can ask questions, share wins, and get feedback. A connected community is a loyal one.
12. Target High-Retainers 🎯🙌
Analyze who stays longest and why. Target more of those types—quality over quantity pays off.
13. Reduce Overwhelm 😵📉
Don’t drown members in information. Simplify and provide value in stages to prevent churn.
14. Get Real Feedback 🗣️📞
Ask what’s working and what’s not. When people feel heard, they’re more likely to stay.
Recap → 14 Strategies:
1. Cancellation video
2. Activation point
3. Onboarding calls
4. Time unlock
5. Level unlock
6. Guru to community
7. Get members to save
8. Pricing tactics
9. Improve culture
10. Balance pricing
11. Community and calls
12. Target high-retainers
13. Reduce overwhelm
Churn won’t fix itself. Each person who stays contributes to growth. Use this checklist to keep members engaged and drive lasting revenue.
👊 Like if this is helpful! Comment your insights. 🚀
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🔁 Churn Checklist: Alex Hormozi’s 14 Strategies 💪
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