Hard Truth #4: Comparison Disgused as "Research"

We've all heard it said "Comparison is the thief of joy." We know this to be true. But have you ever felt like you can't STOP comparing yourself to those around you in business?

In 2 Corinthians 10:12, Paul doesn’t mince words when he says:

"We do not dare to classify or compare ourselves with some who commend themselves. When they measure themselves by themselves and compare themselves with themselves, they are not wise."

Let that sink in: THEY ARE NOT WISE.

Why? Because comparison shifts our gaze away from the Creator and toward the created. The flawed. The broken. The prideful.

👀 The moment we start watching someone else’s lane too closely, we’re no longer focused on our own assignment.

Imagine a candle watching a lighthouse and thinking, "I must be too small to matter." But the candle was never called to warn ships - it was placed in a dark room to bring warmth to one soul.🔥

Both carry light. But each serves a very different purpose.

If the candle tries to become the lighthouse, the room it was meant to warm stays cold.

That’s what comparison does. It distracts you from the divine assignment only YOU can fulfill.

📲 In Business and Marketing: Comparison often creeps in as "industry research" or "inspiration." But before long, you’re trying to sound like her, brand like him, or mimic someone else’s launch strategy—forgetting that their audience was attracted to their authenticity, NOT YOUR IMITATION.

God never asked you to market like someone else. He asked you to minister through your message. 🕊️

📖 Let Scripture Be the Final Word:

✨ Psalm 139:14 – "I praise you because I am fearfully and wonderfully made..."You were made with intention. On purpose. For a purpose."

✨ Ephesians 2:10 – "For we are God’s handiwork, created in Christ Jesus to do good works, which God prepared in advance for us to do."You weren’t a last-minute addition to the marketplace. God prepped a spot just for you."

✨ Galatians 6:4 – "Each one should test their own actions. Then they can take pride in themselves alone, without comparing themselves to someone else."

Your only comparison is who you were yesterday. Not the coach on Tiktok. Not the entrepreneur going viral. Not someone in your niche who's made more money than you. Not even ME, as a fellow business coach and Christian speaker.

🌱 We've been talking about planting this week:

You can’t bear the fruit of someone else’s tree.

And here’s the kicker: THEY CAN'T BEAR YOURS EITHER.

So water what God planted in you. He didn’t call you to be the echo of someone else—He called you to be a voice for the people only you can reach.

💡 Here’s Your Action Step:

The next time comparison tries to whisper that you’re behind or not enough, pause and pray:

"God, help me steward my portion. Help me fall in love with MY LANE. Use me exactly how You designed me, for such a time as this." 🙏

Then go create, post, write, share, and show up—not as a copy, but as the original God handcrafted you to be. If you make a post with this authenticity today, share it below so we can love on and support you.

5 comments

Christian Entrepreneurs

skool.com/abundantlivingclub

Faith-filled CEOs ready to grow + scale their business. Spirit-Led systems, Online Marketing, Client Attraction, Businesses that Honor Him. John 10:10

Leaderboard (30-day)

+28

Sheram Serrano- Nettles

JaSteven.Leslie Tate