Are You Marketing to the FORMER Version of You?

In Philippians 3:12 - 14, Paul writes:

"Not that I have already obtained all this, or have already arrived at my goal, but I press on to take hold of that for which Christ Jesus took hold of me. Brothers and sisters, I do not consider myself yet to have taken hold of it. But one thing I do: Forgetting what is behind and straining toward what is ahead, I press on toward the goal to win the prize for which God has called me heavenward in Christ Jesus."

We have to forget what's behind us, and press onward towards the goal to win the prize for which God has called us heavenward. Are you pursuing that prize? Or still looking back?

Let me ask you: are you pressing onward towards a goal that is reflective of your FORMER self or CURRENT self?

The FORMER self is relative: because this is your dream client.

When you focus on the transformation that you can provide to your FORMER self, you can confidently serve.

But your dream client is not YOU CURRENTLY.

If you are marketing to your CURRENT self - it's no wonder you feel stuck inside a cycle of Imposter Syndrome. The pain points? You currently feel them. The transformation you provide? It's fuzzy. And ethically? You're trapped.

When I first started online, I was overwhelmed and confused. Questioning my self-worth, my ability, and afraid to shine too bright. Afraid to mix my faith and business. Doubting my credibility.

Now? I have conviction and clarity and am pursuing God's calling for my business. How?

I market to the person in the FORMER, not the CURRENT.

Let me know if this helps you today 💖

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Christian Entrepreneurs

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