Ｏｖｅｒｖｉｅｗ The 𝐒𝐤𝐨𝐨𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐨𝐮𝐫𝐬𝐞 is a complete beginner-friendly curriculum designed to help creators, coaches, community builders, and small business owners build a practical online marketing system from the ground up. Across 𝟏𝟏 𝐜𝐨𝐮𝐫𝐬𝐞𝐬 and 𝟕𝟕 𝐭𝐨𝐭𝐚𝐥 𝐦𝐨𝐝𝐮𝐥𝐞𝐬, the program moves step by step from foundational strategy to content, social media, email, paid ads, SEO, funnels, analytics, monetization, and AI-driven automation. The course is built for people who do not want abstract theory. Its focus is practical execution: understanding the basics, applying them immediately, and finishing with systems, plans, and assets that can be used in a real business or Skool community. 𝟒 𝐭𝐨 𝟓 𝐡𝐨𝐮𝐫𝐬 𝐨𝐟 𝐜𝐨𝐫𝐞 𝐯𝐢𝐝𝐞𝐨 𝐥𝐞𝐬𝐬𝐨𝐧 𝐭𝐢𝐦𝐞 𝟏𝟏 𝐭𝐨 𝟐𝟐+ 𝐡𝐨𝐮𝐫𝐬 𝐢𝐧𝐜𝐥𝐮𝐝𝐢𝐧𝐠 𝐧𝐨𝐭𝐞-𝐭𝐚𝐤𝐢𝐧𝐠, 𝐞𝐱𝐞𝐫𝐜𝐢𝐬𝐞𝐬, 𝐢𝐦𝐩𝐥𝐞𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐫𝐞𝐯𝐢𝐞𝐰 For practical completion, a good pacing model is: 𝟏𝟏 𝐰𝐞𝐞𝐤𝐬 𝐚𝐭 𝟏 𝐜𝐨𝐮𝐫𝐬𝐞 𝐩𝐞𝐫 𝐰𝐞𝐞𝐤 for a steady beginner-friendly schedule Or 𝟓 𝐭𝐨 𝟔 𝐰𝐞𝐞𝐤𝐬 for a more intensive implementation sprint Ｃｏｕｒｓｅ Ｏｖｅｒｖｉｅｗ 𝟏. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐅𝐮𝐧𝐝𝐚𝐦𝐞𝐧𝐭𝐚𝐥𝐬 Build the foundation of modern marketing by learning what marketing really is, how to define your target audience, how funnels work, how to position your brand, and how to create a simple first marketing strategy. 𝟐. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Learn how to attract attention and build trust through valuable content. This course covers content strategy, writing for the web, repurposing content, planning a content calendar, and using storytelling to make your message more memorable. 𝟑. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Understand how to choose the right social platforms, create content for each platform, and build a sustainable posting system. The course covers Instagram, TikTok, LinkedIn, X, and practical planning for consistent growth. 𝟒. 𝐄𝐦𝐚𝐢𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Learn how to build and own your audience through email. Students are guided through list building, writing better emails, creating welcome sequences, automating communication, and using segmentation for stronger results. 𝟓. 𝐏𝐚𝐢𝐝 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠