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Your Website Shouldn't Make Visitors Think Too Hard
If visitors have to guess what you offer, where to click, or how to contact you, your website is creating unnecessary friction. Try this simple 3-minute website test. Open your website on your phone and follow these steps. 1. Spend 30 seconds on your homepage. Look at the first section without scrolling. - Can you tell what the business offers? - Is it clear who the service is for? - Can you identify the main call-to-action (CTA)? If not: Rewrite your headline to explain what you offer and make your main button more specific. 2. Spend 30 seconds testing your navigation. Find your Services, Pricing, or Contact page. - Are these pages easy to find? - Do the menu labels make sense? - Can you get where you need to go without guessing? If not: Simplify the menu and use familiar labels like “Services” and “Contact.” 3. Spend 60 seconds completing one task. Pretend you're a potential customer. Try to request a quote, book a call, or contact the business. - Can you find the right button? - Does the form work? - Are any steps confusing or unnecessary? If not: Make the next step more visible and remove unnecessary form fields or steps. 4. Spend 60 seconds checking readability and mobile usability. Scroll through the homepage. - Is the text easy to read without zooming? - Are buttons easy to tap? - Is anything overlapping or cut off? - Are important details buried in long paragraphs? If not: Improve text spacing, enlarge hard-to-read text, make buttons easier to tap, and break long content into shorter sections. The final check Ask yourself: What was the hardest thing to find or do? Fix that issue first instead of redesigning the entire website. Good UX means helping visitors get what they need with less effort. Drop your website below. I'll review 3 sites and share one specific usability improvement for each.
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