Experts here. What is the most common mistake that you see people make in typography? What's the one thing you wish more people understood?

Thank you, @Iliana Nalbantska and @Erick Aroldo for an interesting and fun conversation in our first-ever Typographic get-together! It was good to hear about our different backgrounds, interests, projects and experiences. This sort of open conversation is something I have been hoping to have for a while here, and I'm so glad we finally made it happen. We'll do it again soon! Perhaps with an informal agenda and plenty of room for detours. Have a great weekend, everyone.

What hurdles do you face when you are dealing with typography? If you overcame them, how did you do so?

Hello, I'm Erick, a graphic designer from California living in Italy. I've been a graphic designer for about 10+ years. Let's break that down: I started as a novice graphic designer in high school, a few months before graduating high school I started a freelance business and worked as a freelance designer and video editor. Went to school for Graphic Design, received a degree in 2018, and now I'm working for a start-up where I've been working as the creative director for about 5 years. My favorite font is Hitchcock, which is reminiscent of the golden age of film era when Saul Bass, my favorite graphic designer, was in his prime. My favorite typeface is a trickier answer, but Futura/Helvetica are some of my favorites.

The largest competitor to the Adobe Creative Suite has been Affinity. They've had their three apps in direct competition to Adobe InDesign, Adobe Photoshop and Adobe Illustrator: Affinity Publisher, Affinity Photo and Affinity Designer. In contrast to Adobe's rather pricy subscriptions, Affinity offered affordable one-time purchases. Now, they're releasing something completely new: ONE app for all these areas of work, simply called Affinity. They've also been adopted by Canva, and claim to offer their new app completely for free! With AI as an add-on. I'm excited to see how this will impact designers of all sorts and levels. It's good for Adobe to actually have some real competition, because once we enter a universe such as Adobe's, it can be hard to break out of it. On the other hand, I see a lot of scepticism in the comment regarding what the catch is. It will be interesting to follow the developments. Will you be exploring the new Affinity? Watch the unlisted demo on YouTube here And check out their new site here: https://www.affinity.studio