Paid Ads: Meta and PPC have been our best channels. The only challenge is that any time the platform changes or updates, we see a direct impact on lead flow. Growth Strategy: We grew fast by doing the opposite of most. We started with Facebook/PPC, then layered in a more traditional marketing mix: BNI, referral partners, realtors, contractors, and more. Yard Signs: Great ROI from a CAC standpoint, but hard to scale and keep consistent. Some towns also don't allow signage. Commercial Outreach: Personally, I do a lot of door knocking, in a sense. I use CoStar to identify decision makers at apartment complexes, shopping plazas, and multi-unit owners, then hammer them with cold email, walk-ins, and phone calls. That's been our lowest CAC by far. Moving forward, we'll bring on an offshore VA to help build out our commercial pipeline. CRM Automation & Reactivation: A solid automation pipeline in your CRM is key. We run reactivation campaigns every 6-8 weeks, and they've been very fruitful.