Last night, I was a guest speaker on @Jill Hart's "Monetise your mission" mastermind inside her Client Acquisition for Coaches Community, and that is where I met the absolutely fabulous @Soph Newman. (I had my daugters school sports day and so I was a bit rushed and I forgot to post about the live, but I'll pop a replay up for you all soon.) We got into a great discussion about exactly this. How crucial it is to understand what every single minute of your time is actually worth. Sophie form the Good Girls Guide to Money has written a brilliant piece called Undercharging Isn't Generosity (It's Protection). If you have ever stared at a draft invoice, felt your chest tighten, and knocked £50 off the price before hitting send, you need to read her work. She hits on a massive truth that every entrepreneur needs to hear: what we love to call "generosity" is often just our anxiety buying insurance. We undercharge so nobody can accuse us of being greedy, and we disguise our people-pleasing as kindness. Sophie breaks this down into three specific traps that are quietly costing your business: - 𝗧𝗵𝗲 𝗢𝘃𝗲𝗿-𝗗𝗲𝗹𝗶𝘃𝗲𝗿𝗲𝗿 - You get paid for a one-hour session but give them two hours, a follow-up, and extra resources you stayed up until midnight creating, just to ensure they can't possibly be disappointed. - 𝗧𝗵𝗲 𝗗𝗶𝘀𝗰𝗼𝘂𝗻𝘁𝗲𝗿 - You flinch and drop your own price before the client even has a split second to reply. Most of the time, they weren't even going to flinch—you discounted the price just to avoid your own uncomfortable feelings. - 𝗧𝗵𝗲 𝗛𝗲𝗮𝗹𝗲𝗿 𝗧𝗮𝘅 - The old, broken script that making good money and doing meaningful, helpful work cannot exist in the same room. As Sophie points out, there is absolutely nothing pure or helpful about being broke. Before you drop a price or throw in an extra freebie again, Sophie recommends asking yourself a simple gut-check: "Is this generosity coming from my Soul, or from my Role?". True generosity leaves you feeling steady and gives from an overflow; "role" generosity completely empties you out just to keep you feeling safe.

Would you rather have: More Time? or More Money? (Obviously both is the dream, but let's pretend it's not an option for the sake of this thought experiment) I'm pretty sure most people would vote for more time, but looking around, it appears that everyone is so busy running around chasing the money! (so maybe I'm wrong?) Take a few days off, 𝘀𝗹𝗼𝘄 𝗱𝗼𝘄𝗻 𝗮𝗻𝗱 𝗲𝗻𝗷𝗼𝘆 𝗹𝗶𝗳𝗲. You won’t regret it. 🌞 Have a GREAT weekend.

I’ve just had two short Wingman Operator Academy videos made to use on the super important Skool about page and I’d love your honest feedback before we lock one in. These are meant to help us: - Attract the right Skool owners and operators - Explain the benefits fast (more money, better clients, more time back) - Make Wingman + WOA feel fun, simple, and high‑energy How to vote (takes 30 seconds): 1. Watch both clips. 2. Comment “1” or “2” below in the poll 3. (Optional but super helpful) Add one line: “I voted X like Y because, I don't like Z because…” I’ll share the results and what we learned from your feedback and we’ll use the winner as the “face” of WOA going forward. Thanks for being my test crew on this you’re helping shape how the whole Wingman ecosystem sees us.

My son just showed me this on his phone a few minutes ago and so I had to share it with you, since I know a lot of us are heavy users of AI to help us in our businesses. This is a very obvious error, but it is so CONFIDENTLY wrong so often, that such errors and mistakes are not always so clear. This problem will only get worse since people are using AI to write entire blogs and articles, (without manual input or review in some cases) which will also contain incorrect data and facts, that is then used as a source by AI and so the inaccuracies can compound. Remember, it's just a tool. But a quirky tool that is often wrong. Please always review and question AI output. Especially when brainstorming critical business or life changing decisions.