Keep It Simple: How to Succeed on Social at the Start
Keeping it simple is a great mantra if you want to succeed in growing your social media brand, especially if you are new to the process of filming, editing, and posting. A sure fire way to create burnout and exhaustion is to expect yourself to create super high-quality content consistently, immediately after you decide to start posting on social. Keeping your content simple is the path to staying consistent while also building your skills of editing and posting, and being able to do it consistently. Think of it this way - your first post may simply be you speaking to the camera, and then adding captions over top of the video, and posting it. In the next video, you may do the same thing, and cut out a few pauses you have while speaking in the video, and then you post it. In the next video, maybe you try filming yourself from a few different angles, and remove the pauses - and then you post it. Over time, the edits that take you a long time to complete will become second nature. However, you will absolutely never get there if you don’t start by posting consistently. Creating content is like any other skill, it needs to be practiced to be learned. You don’t look at a professional athlete and expect to go out on the field and perform just as well as they do, so don’t look at the best creators in your niche and expect your content to be at their level. They have likely been creating for years or decades, and have a team dedicated to content. Stay on your path, stay consistent, and you’ll be amazed by how quickly your skills grow.