The process: Step 1: Research & Planning - you might be hitting only 20-30% of your market just because you’re hitting the same angle, with the same type of creative. - In Q4 you can reach pockets of buyers that would otherwise not think of buying your product. - Example: fan product → target parents and grandparents looking for a gift for their kids - you might be hitting only 20-30% of your market just because you’re hitting the same angle, with the same type of creative. - In Q4 you can reach pockets of buyers that would otherwise not think of buying your product. - Example: fan product → target parents and grandparents looking for a gift for their kids - 💡 The person who’s going to use the product might even be the same, but the person you’re selling to is completely different, and that can unlock a new level of scale. - You might need to do research in your niche: I would be sharing 4 step process folllowing this post. Follow if you feel this post added some value.