The trust flywheel (and what it's costing you)
How much is what you don't know costing you? Let's say your goal is $1m/month... Well, if your business is only doing $100k/month... That means that every single month you don't hit $1m/month, it's costing you literally $900k/month in unrealized revenue. Which essentially means that if the cost to learn how to scale your business to $1m/month is ANYTHING less than $900,000/month... it would realistically be a worthwhile investment considering the fact that you will finally learn how to make $1m/month every month thereafter. Now forget the $1m/month goal, and replace that number with whatever YOUR goal is for your business... And once again, ask yourself... How much is what you don't know costing you? For me, I know there's still a bunch of things I do not know that's literally costing me hundreds of thousands of dollars in unrealized revenue every single month... But that's why I still continue to invest hundreds of thousands of dollars each year into paying coaches, buying courses, and joining masterminds. At the end of last year for example, I re-joined Jeremy Haynes mastermind to level up my own media buying and marketing skills because we spend so much money on Facebook now alongside YouTube. And today, at his first in-person event of the year, the first session alone was well worth the investment and will make me and my company hundreds of thousands of dollars for the remaining years to come. It was ALL around having a TRUST flywheel. And the sheer amount of pieces of content you need in order to be able to get people who do not know you, and then see an AD from you, to actually physically buy from you... No, your templated 14-day email automations and green text message automations from aloware won't cut it anymore... because that's what EVERYONE of your competitors have going out to their leads just like you. I won't be sharing much of what I learned publicly with you just yet, because I owe it to myself and my clients/mastermind members to give them this SAUCE 🥫 first.