@John Casto Thanks, John, I really appreciate your reply and insights—it’s super helpful to hear how you approach ad performance rules. I’ve been trying to crack solar lead gen for a few weeks now, and since I’m still relatively new to that vertical, I’m trying to get a better idea of what decent KPIs look like (CPLs, CPCs, etc.). I just finished testing my first concept with 20 ads, and out of those, only one has converted so far, generating two leads at a $15 CPL, which is basically break-even for me at $30 revenue/ad spend. The other ads didn’t convert, but they had link clicks ranging between $1.50 and $3.50, with a link click CTR of 4%+. I know solar is competitive, but I’m curious—based on your experience, do these metrics seem promising, or should I be aiming for something different in this vertical? Any advice on optimizing for solar specifically would mean a lot! Affiliate marketing is definitely not for the weak, lol.

@Vic M Hey Manny, thank you for the kind words! For this test, I was aiming for a $15-18 CPL, so I set my budget at roughly 1.5-2x that. I spent an average of $30 per ad set. Since the results were poor across the board, I decided to shift to a new vertical to continue testing.