We're back for week four on July 31st. I hope you can join us. This week Jessica Johnson, Director of Marketing at The Storage Group, is showing us how to use Google and Facebook ads to generate tenant leads before your renovation is even done, so you're fielding calls on day one instead of day ninety. She's covering what to spend, how to target, and what's actually working right now. Not theory, the exact levers that turn a vacant building into a lead pipeline before the paint dries. This could get your next unit leased before you're ready for it -> Marketing: Google / Facebook Date: July 31st Time: 11:00 EDT Duration: 30 minutes -> Check out the community calendar for future calls

I had an impromptu phone call yesterday discussing slab thickness requirements for mezzanines inside their Small Bays. The answer: it’s complex. Officially speaking, we need to run engineering calculations which include a plethora of inputs - foundation type (gravel, sand, void, etc), mezzanine layout and square footage, capacity (normally 100-125PSF for small bay, but can sometimes be required to be 150PSF due to building classification), and number of columns to name a few. Generally speaking, you MIGHT be able to squeak by with 4” slabs, but it’s risky. I prefer 5” minimum (gravel or equivalent substrate). If on a void, it could require thicker 6-8”+, or footers down the line. Then of course, what’s the cost? Is it more cost effective to pour 5” everywhere, 4” on half and 5” the other, or 4” everywhere and install footers as necessary? That’s when a good GC is nice to have. Don’t skimp in the beginning, or risk the biscuit later. I hope this helps generate better conversation around the topic during your development process.

If you haven't bought a deal yet, you're not alone - almost half of the Basecamp community is still figuring this out. Basecamp members: 48% are still learning / researching 30% own 1 - 3 properties 12% own 4 -10 properties 10% own portfolios great than 10 small bay assets If you are still looking for your first small bay deal, drop a comment below with a question that will help you get started: - What's the #1 question you can't find a straight answer to? - What's stopping you from making a move - money, deal flow, confidence, something else? - What resource, breakdown, or call topic would actually move the needle for you? No question is too basic here. If you're wondering it, there's a good chance 200 other people in this community are too - you're just the one who asked. (And if you're on the other end, 4, 10, 20+ properties in, feel free to jump into the comments and answer a few of these directly. Best way to pay it forward.) Let's all help each other succeed!

We ran a poll, and monthly won clearly over weekly - so let's make it happen. The format: A 45-60 min call built entirely around meeting people, not listening to a presentation. We'll break into rooms of 3-4 for 15-minute rounds, rotating 3-4 times - so by the end you'll have actually talked to 6-10 people in the community.. No prep needed. Show up, introduce yourself, talk shop, repeat. Now the hard part: picking a day and time that works. We're spread across time zones and schedules, so rather than guess, help me find the best fit. Rather than run another poll with a long list of days and times, drop a comment with your best day/time (and time zone) - e.g. 'Tuesday evenings, ET' or 'Weekend mornings, CT.'" I will leave this open for 7 days and then try to find a day and time that works for as many people as possible.

Hi all! Had a blast spending a half hour with Hamza Ali. Great insights into our space. Looking forward to being at Flex Connect with a bunch of you in September. Hope you enjoy the episode. https://lnkd.in/p/giqgJ9xg