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Executive Skill Journey

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Executive skill = show up, plan, execute. Applies to every life situation. Not one & done, but a journey to a life of leadership and purpose.

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9 contributions to Typographic North
Introducing: The calendar
Finally! The calendar is now available in the community. And with it, you'll find our first-ever Typographic get-together on Thursday, 6 November. It will be our first live call in this community, and you're very welcome to join. We have no agenda, just offering a place to hang out and talk – also probably about things related to typography and design :-) Come hang out and say hello! Find the event in the calendar. You can also add it to your own calendar from there.
Introducing: The calendar
2 likes • Oct 30
This is terrific, @Kris Hus! I'm not sure I can make it next week, but I'll try.
Hey, I'm Erick 👋
Hello, I'm Erick, a graphic designer from California living in Italy. I've been a graphic designer for about 10+ years. Let's break that down: I started as a novice graphic designer in high school, a few months before graduating high school I started a freelance business and worked as a freelance designer and video editor. Went to school for Graphic Design, received a degree in 2018, and now I'm working for a start-up where I've been working as the creative director for about 5 years. My favorite font is Hitchcock, which is reminiscent of the golden age of film era when Saul Bass, my favorite graphic designer, was in his prime. My favorite typeface is a trickier answer, but Futura/Helvetica are some of my favorites.
Hey, I'm Erick 👋
3 likes • Oct 18
Welcome, @Erick Aroldo! What an amazing 10 years it's been for you! What's next?
1 like • Oct 27
@Erick Aroldo hope that things go extremely smoothly as you work to bring your plans into the real world!
Some definitions
Hello, explorers! I've added a page to the introductory course in the classroom, where I try to define what we're building in this group. It goes something like this: Typography is the art and craft of arranging text so that it reads well. It's part functionality and part aesthetics. When you read a text, you don't want any unnecessary friction; you want to move through the text with your eyes quickly and get the message. Whether it's a sign at the airport directing you towards your gate, or a classical novel you're reading. When it works well, you don't notice it. It's invisible. But when you turn the page and can't find out where to read next, something is missing. When you have to squint your eyes to read the back of the bottle, the text is too small, or too tight, or the colours lack contrast. Typefaces can also express emotions and style. There's a stark contrast between a typical wedding invitation and a typical subway billboard. Typography encompasses all the small details on the page, on the screen, or on a sign. Text is everywhere, and a typographer makes sure it's readable and feels right. The content in this group is related to all these things, and more. We look at typefaces, line spacing, kerning, the contrast between the headings and the body text, where to put page numbers and how to format a good bullet list. Sometimes we go overboard and move into graphic design, or web design, or photography, illustration and film editing. But the common denominator is the text. What we discuss here can be useful for anyone who designs with text. Or writes. And that is almost everyone. Another central part of the content here will be tackling long-form publications. Books, magazines, long websites, multi-page documents. These have another dimension to them when it comes to text flow. Not only are we looking at the text on one side of a business card, but we’re thinking about how the text moves from page to page. When we insert a photo on one page, the text jumps further down the following page. If we increase the font size, the document needs more pages to contain the text.
2 likes • Oct 15
@Kris Hus, this looks like a terrific introduction to what you're aiming for and a fantastic mission statement! Is it close to what you were thinking when you launched the group or has it changed a lot as people have interacted with your posts?
1 like • Oct 17
@Kris Hus, it's super interesting to watch how you are feeling your way forward and learning as you go! Thank you for sharing the journey and your knowledge!
Hello!
I'm Wesley. I have a longstanding love-affair with books, but less with type, so I thought I'd join you to see if I could get some education on the topic. My favourite font is Papyrus. I would never use it, but there's something that resonates deeply with me. The writing I self-publish is all written in Markdown, translated to LaTeX and then compiled. Purists will probably be horrified, but I find it easy to get above average results with very close to no time spent on formatting.
Hello!
0 likes • Oct 16
Hi @Angie Thomas
1 like • Oct 16
@Angie Thomas, this is a good place to start https://www.skool.com/typographicnorth/classroom/1a2c0114?md=78d1328ac8e94a29bacbc55f93460cc8 It will probably raise questions, which you can get answered by posting them in the Community section. Best of luck!
Good typography is almost invisible.
You read a text from the beginning to the end. There are no abrupt interruptions, no distractions to stop the flow. It just works. When a text fails to meet this standard, we are looking at poor typography. When the line length is so long, we have to move our heads. When the line spacing is too narrow, we read the same line twice. When the typeface is sub-optimal, we have a hard time differentiating the individual letterforms. These small details often lie in the hands of a typographer or a graphic designer. However, this work is often neglected and misinformed. That’s why you sometimes find reading challenging. By paying attention to the principles of good typography, you can transform how people read and experience your content. Consider diving deeper into this subject. Each insight will help you create more engaging, accessible, and effective designs.
2 likes • Oct 3
@Mike Gagnon, that sounds terrible! Still, looking at your profile, it doesn't seem to have completely blocked your success. 🥳 Could you share a particularly frustrating or confusing example that would illustrate your difficulty?
2 likes • Oct 3
@Mike Gagnon, that makes sense to me! It sounds something like I can (mostly) recognize good design when I see it, but am hopeless lost when asked to create it from scratch. I'm new, too, but have found that Kristen makes a lot of great posts going back to last year. I'd be interested to know which of them help you gain confidence.
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Wesley Penner
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@wesley-penner-9119
A curious fellow, constantly being curious. Exec skills start with productivity and flow to personal offers.

Active 3h ago
Joined Sep 30, 2025
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