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Facilitator Club

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How to run a design sprint for a marketing campaign
I'm new to facilitating design sprints and have been assigned to lead one for a team working on a marketing campaign in the public health sector. The course materials recommend conducting a head-to-head comparison of different prototypes during the sprint. I'd like to hear from those with experience in this area. What advice or lessons can you share? Additionally, I'm unsure about the ideal participants for the sprint. Any comments or ideas on that would be greatly appreciated. Thank you!
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New comment May '23
0 likes • May '23
@Austin Govella No, I feel like that's the easy part. More about how to make sure that the prototypes will actually meet the goals of the campaign. It feels like a sprint can be quite broad and we might end up focusing on too narrow of an area.
1 like • May '23
That is helpful. Thank you. I think the clear goals are key.
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Wendy van Eyck
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11points to level up
@wendy-van-eyck-5645
Non-profit communications professional who sometimes facilitates

Active 229d ago
Joined Feb 17, 2023
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