Thank you @Alexa Saarenoja . that explains a lot! And it's probably why Mr Beast is so successful, in that his thumbnails are designed to stop the scroll. Not that I'd write "Holy sh*t" for example to grab attention on a thumbnail, but it's definitely a case of creating a thumbnail that says "hey you, stop what youre doing and look at what's going on over here!" Sometimes following the rules and thinking my to success doesn't work. Throwing out the recipe book does work! 👍