OK, so we've all heard it: The subject line is the most important part of the email. If you don't get them to open it, all the email will be useless. There are people saying 80% of the email is just the SL, and they're probably right! Yet in all the reviews and in the free Copy Review Calls, almost every subject line says something like: "You will fail if you do this"😴 Now here's why that is a terrible subject line: 1. It's confrontational: you're making big claims with full certainty about the future of your reader which can make them skeptical or offended. 2. It's the lazy man's way of creating intrigue: "This" is not specific enough to arouse curiosity. You don't want to reveal the whole idea of your email in the SL, but you must refer to something particular or interesting, otherwise saying "this" is just confusing. 3. It's vanilla copy: this SL could literally be written for any product or service for any audience, there is nothing a specific avatar can relate to. If your subject lines currently look like that one 👆, I'd recommend writing 3-5 SL per email as a baseline. Here are some patterns for writing different subject lines: 1. Make it benefit-based: "4-5 new clients a week with this evergreen YT video" 2. Focus on their pain points being extremely relatable: "How to never hesitate when a girl makes eye contact" 3. Challenge a commonly-held belief: "Why running on the treadmill keeps you fat" 4. Come from an angle of extreme curiosity or pattern disruption to catch the reader's attention, with subject lines like "700" or "You're ugly". Don't overdo it, as you can come across as clickbait or a clown. Those examples above are just that, examples, and they can be improved. But the bottom line is this... Subject lines are more important than you probably think. So work on them, and write more than you're currently writing. Like this post and let me know in the comments what you think!!!🔥

I just finished the trailer video for the 16-hour course. And holy 💩. Even I have goosebumps on my skin after watching it! This isn't just another “free copywriting” course. This is 16 hours of pure, unfiltered value that I’ve poured 100s of hours and 1000s of dollars into. Watch the sneak peek trailer here --> https://youtu.be/6YMnY9fKn8o And let me know after watching it: Is this better than an Avengers movie trailer? 😅 Until next time, Tyson