Sometimes the most helpful thing I can do is ask the right question. If you’re using Google Maps and Search to keep your business visible, you’ve probably hit that moment where you think, “Am I even focusing on the right thing?” Maybe your calls dropped, your reviews slowed down, your ranking shifted, or you’re not sure what to post anymore. If you’ve got a specific question I haven’t covered here yet, my full back catalogue is on YouTube: https://www.youtube.com/@ZanetDesign Now I want to hear from you. What’s the biggest challenge you’re facing with your Google Business Profile right now—reviews, ranking, suspensions, categories, posts, photos, or something else? Drop it in the comments, because your question might be the reason I make my next tutorial.

I get asked this regularly: 👉 Does the order of secondary categories affect rankings? For example, does category #2 carry more weight than #5? Here’s my honest answer ✅ The only category order that truly matters is your PRIMARY category. ❌ I’ve never seen credible evidence that the order of secondary categories has any impact on rankings. ❌ Adding more secondary categories doesn’t magically improve visibility either. Where categories can hurt you is when they’re inaccurate. If you add categories that don’t genuinely describe your business, you risk: - Confusing users - Increasing poor engagement signals - Creating trust issues with Google And that’s where rankings can slide My rule of thumb: ➡️ Be precise➡️ Be honest➡️ Be customer-first Quality always beats quantity. How many secondary categories are you currently using on your GBP?

Which of these is slowing your Google Maps growth the most right now?

When a Google Business Profile gets suspended, it feels like the rug’s been pulled out from under you. I’ve helped clients through it — One case dragged on for months... Another was fixed in just days. But every time, the same question comes up: 👉 Can I really survive without Google sending me customers? The truth? I’ve yet to see a business thrive long-term without getting that profile back. So let me ask you: ❓Have you ever had a suspension? ❓How long did it take to resolve? ❓Or are you worried it might happen in the future? Let me know in the comments below

Step 1. Find the questions people ask. Use Google’s People Also Ask and People Also Search For to discover what your target audience is looking for especially long-tail and niche terms like: - Property developers guidelines - Independent property developers - Luxury property developers Step 2. Turn those into GBP products. On your Google Business Profile, create new services titled exactly like the question or phrase. Unfortunately you cant put links under services - by all means add these under services, but to get the link to your website it needs to be where a link is available...products 👉 Add a short description showing how your business addresses that need 👉 Include a link to a dedicated page on your website (yes, Google lets you do this on products!) 👉 Price and image are optional - I would add an image of the service if you can Step 3. Build optimised landing pages on your website. Write helpful, keyword-rich content that directly answers the query (e.g., “How to Follow Property Developer Guidelines”).Include a call to action (book a consultation, download a checklist, etc.) Why It Works: ✅ Relevance: You’re matching the exact phrases people are typing into Google ✅ Authority: Your GBP and site are working together to show depth and trust ✅ Click-Through Magnet: Google LOVES serving answers that are instantly useful ✅ AI-Friendly: Google's AI reads your GBP and landing page and connects the dots! This turns passive listings into active lead-gen magnets. Simple. Strategic. And most of all… what Google wants. If you're not already doing this, you're leaving search traffic (and leads!) on the table. Let me know how you get on Enjoy