Hello, new member here! Loving the vibe of this community and Alex's transparency/honesty has been extremely refreshing. I've been at it for 3 months, just finished my 4th store: www.shopvims.com. It's converting at about 4% over the last few days. My best ad creative (attached) is giving about 2X ROAS but its CPC is at about $1.3 and the CTR is at about 2.5% which I feel is not quite good enough... Even with a BOGO offer and 10% OFF for new visitors, my margins before ad spend are at about 65%. I'm still tweaking things to get the numbers a little more favorable but I feel I'm close to being able to scale. I've also lowered prices a little to help conversions and to help the algorithm warm up. Hopefully, I can raise prices slightly as traffic picks up. Obviously, shapewear is an extremely competitive/saturated space but the margins make it very attractive. It's an evergreen product that's relatively easy to market (good before-and-after effects, appeals to insecurities) and there's endless content to work with. After testing 15 different creatives and 6 different markets, I've decided to go with the UK market (maybe it hasn't been oversaturated by competitors?) Also, I love selling to UK because it's cheaper to ship to and it's faster to ship to as well. My challenge now is getting my CPC lower ($1.3 is too high). I've been testing various ads with the "interest groups" method. "UK - Fashion Accessories" is currently giving me the best results so far. My question now is, should I stick to Targeted Ad Campaigns or should I try Advantage+ campaigns and wait for the algorithm to warm up? My experience so far with Ad+ campaigns has been disappointing but maybe I haven't given the campaign enough time/money... Thanks for any feedback and I wish you all good luck on your journey! Cheers, Vince https://shopvims.com