Let me explain. 30 or 40 years ago, information had enormous value. If you wanted to learn a language, you needed a teacher. You needed to buy a dictionary or go to the library. If you wanted to open a business, you had to figure things out almost blindly. Information itself was the product. But now? AI can generate almost any information instantly. Ask ChatGPT: “How do I start a restaurant?” You’ll get a full step-by-step plan in seconds. So the real competitive advantage is no longer knowledge. It’s experience. AI can tell you what usually works. But it hasn’t: • survived real mistakes • developed intuition • learned from failure • built judgment That still comes from doing. Which raises an interesting question. In a world where AI gives everyone access to information… Does experience become the most valuable asset? Or will AI eventually replace that too?

Do you agree with this? And most importantly: Are you already acting like that’s true? 🤔 Most professionals hear “AI can automate 80% of your work” and immediately panic. But what if that’s the opportunity? What if that means you finally get to double down on your real 20%? Your judgment. Your taste. Your positioning. Your ability to make decisions and take responsibility. AI can draft. AI can summarize. AI can structure. AI can generate variations. But it cannot assume liability. It cannot truly understand long-term strategy. It cannot feel the weight of a decision. That part is still yours. — For me personally, this has been very real. In content creation alone, AI has saved me an absurd amount of time. It helps me: - Structure lessons faster - Refine explanations - Generate examples - Draft email variations - Clarify ideas Not to create my English courses for me. Not to replace my thinking. But to remove friction. And yet — if I’m being honest — I’m still probably using AI at 30–40% of its potential. Which means I’m leaving leverage on the table. So here’s the challenge: If AI can replace or assist 80% of the operational layer of your work… Are you consciously reinvesting that freed time into your 20%? Or are you just doing the same work slightly faster? Big difference. AI + 80/20 thinking is not about becoming an AI expert. It’s about becoming more of what makes you valuable. Be honest: Are you using AI to go deeper into your craft? Or just to move quicker through your inbox? 👀 Let’s discuss.

Let’s make this practical. Your best friend tells you: “I’m starting an online course. I want to use AI properly — not lazily. How should I use it for content and marketing?” What do you tell them? Be specific. Not “use ChatGPT for ideas.” I mean: - How should they use AI to structure the course? - How should they validate demand? - How should they create better lessons? - How should they use AI for marketing? - Where should they NOT rely on AI? 🎯 The challenge: Write the exact advice you would give them in 5–10 bullet points. Imagine they actually depend on your answer. Would you tell them to use AI mainly for: Planning? Execution? Refinement? Distribution? All of it?

Quick note — sorry for being a bit quiet lately 😅 I was doing some long travelling… lots of trains, airports, connections, the whole thing. Now I’m finally settled for the next few months, which actually made me realize something interesting. I used AI a lot to plan and execute this whole trip properly — routes, timing, decisions, adjustments — and honestly, it made everything way smoother. What surprised me is how much this also helps professionally: I’m basically practicing the same skills, freeing up mental energy, and staying clearer and more focused for work. Do you experience the same thing with AI? Has it helped you think better, organize your life, or work more efficiently? Curious to hear your thoughts 👇

Most people use AI for answers. Fewer use it for leverage. From what I’ve seen, the biggest missed opportunities usually fall into three areas: 1) Planning Using AI to think before acting: clarifying goals, mapping options, stress-testing decisions, and spotting blind spots early. Most people skip this and jump straight to execution. 2) Execution Breaking vague ideas into concrete steps, timelines, checklists, and next actions. AI is incredibly good at turning “I want to do X” into “here’s what to do today.” 3) Communication Explaining ideas more clearly, adapting messages to different audiences, preparing tough conversations, or turning messy thinking into something structured and persuasive. My sense is that many professionals still treat AI like a smarter Google, instead of a thinking partner embedded in their workflow. Curious to hear from you: Where do you think AI is most underutilized right now — planning, execution, communication, or somewhere else entirely?