I see so many people struggling... Struggling to build a community. Struggling to keep members engaged. Struggling to create an offer that’s actually compelling. Struggling — for heaven’s sake — to monetize. Let’s just say it: Building community isn’t easy. Making money at it can be even harder. There’s so much advice out there. So many “experts.” So many “secrets.” And most people try to implement all of it. More content. More funnels. More platforms. More features. More “value.” More noise. But here’s the problem... You cannot sustainably do everything. And if you’ve been actually doing the work — not just planning, not just dreaming, but executing — for 4 months… 6 months… a year… or longer… and you still haven’t made real money? It’s probably not from lack of trying. It’s probably from trying too many things. So instead of asking: 👉 “What’s the next thing I should try?” What if the better question is: 👉 What do I need to STOP doing? What’s draining your focus? What’s diluting your message? What’s keeping you busy instead of profitable? What’s performative instead of productive? Because sometimes success doesn’t require more effort. It requires subtraction. So here’s the hard question: What is the one thing you need to STOP doing to finally clear the path for real momentum? Drop it below. Let’s get honest. 👇

LA family… and HuRU Crew… it’s time to come OFFLINE. We are kicking off our first Skool LA IRL of 2026 and this one is going to set the tone for the entire year. 📅 Sunday, March 1st 🕑 2:00 PM – 6:00 PM 📍 Los Angeles Hosted by your Skool IRL: LA Co-Mayors @Ellie Shoja & @Brennan Thompson This isn’t just a meetup. This a Mastermind in real life. If you’re building a Skool community, growing a digital brand, launching offers, or simply serious about your next level… this is your room. Imagine: 🔥 Real conversations with real builders 🔥 Collaboration instead of competition 🔥 Strategy swaps and breakthrough moments 🔥 Accountability partners you can actually look in the eye 🔥 That electric “something just shifted” energy There is power in proximity. There is momentum in community. And there is something different about shaking hands instead of sending DMs. As Co-Mayors of Skool IRL: LA, Ellie and I are intentionally creating a space where digital entrepreneurs connect, get inspired, and elevate together. And HuRU Crew… this is EXACTLY the kind of room we believe in. Growth. Alignment. Activation. Real relationships. 🎟️ Register (FREE) here: Click to RSVP 👉 I’ll also drop the link to the Skool IRL: LA community so you can plug in ahead of time and keep up on future events - HINT: we plan on doing a lot of them. Skool IRL: LA community Let’s make this the event that sparks new collaborations, new ideas, and new momentum for 2026. Who’s coming? 🙌 Drop a 🔥 if you’ll be there.

One of our very own HuRUs has a fresh new YT channel. Check out this new video from @April Cookson Pretty impressive, April. I can't wait to see more!

Ideas matter... but people matter more. The right people can take a simple idea and breathe life into it. They ask better questions. They collaborate instead of compete. They adapt when things don’t go as planned. On the flip side, even the most brilliant idea needs the right humans around it to grow, evolve, and actually work in the real world. That’s why community beats concepts every time. Because ideas can be tweaked, pivoted, and improved — but people bring the energy, creativity, and follow-through that make anything possible. 👀 So let’s have some fun... What do you believe makes the biggest difference? 👥 The people behind it 💡 The idea itself ⚖️ A strong mix of both 🔥 Depends on the situation Vote in the poll 👇 Then drop a comment and tell us about a time people made the difference for you — or when the right crew turned something ordinary into something special. This community exists for a reason 😉

Alright HuRU Humans... let’s take a pulse. We’re officially halfway through January 2026. The holidays are DONE. This is our third weekend of the month. And 2026 even hooked us up with 5 weekends to get our act together. 🙌 Oh... and “Quitting Day” was yesterday —You know the one. The day where New Year’s resolutions quietly slip out the back door and hope no one notices. 😬🚪 So... where are you really right now? How’s your: 👉 Mindset? 🧠 👉 Energy? ⚡ 👉 Resolve? 🔥 No judgment. No fixing. Just a check-in. Drop some emojis or even better a GIF that best describes how you’re doing at this exact moment 👇 (Extra credit if you tell us why 😏)