The Big Idea You’re not selling apps. You're selling solutions. People come to Pinterest searching for help, not entertainment. Your job is to connect their problem to the right app. Step 1: Pick ONE App + ONE Problem Every pin should focus on: - One app - One clear use case - One type of person Examples: - Notion → staying organized - Canva → creating content fast - ChatGPT → writing + thinking faster - CapCut → easy video editing Clarity always beats variety. Step 2: Create a Searchable Board Boards must be named after what people actually search. Good board names: - Productivity Apps - Apps for Moms - Small Business Tools - Content Creator Apps - Money Saving Apps Avoid vague names like “My Favorites” or “Random Tools.” Pinterest treats boards like categories in Google. Step 3: Use Pin Titles That Match Search Intent Your pin text should sound like a question or solution. Use formats like: - “Best apps for ___” - “Apps that help you ___” - “Free app I use to ___” - “This app replaced ___ for me” Example: “This app replaced my planner” “Free app that helps you stay organized” No hype. No yelling. Just answers. Step 4: Keep the Visual Simple Apps sell best when pins are: - Clean screenshots - Minimal text - Neutral or soft colors - One clear benefit Pinterest users want clarity, not chaos. Step 5: Link the Right Way You have two solid options: Option 1: Single App Page - One app - One benefit - One clear CTA Option 2: Benable Collection - 5–12 apps max - All apps solve the SAME problem - Collection name matches the board Example: Board: Productivity Apps Benable Collection: Productivity Apps I Use Consistency builds trust. Step 6: Posting Rhythm Keep it realistic: - 1–2 app pins per day OR - 5–7 pins per week Reuse what works. Pinterest rewards repetition.

Create a caricature of me and my job based on everything you know about me.

An editorial fashion photograph featuring the likeness of uploaded subject from the first image, transformed into a 'pink-pop' street style icon. She is posed confidently in a monochrome pink outfit consisting of a ribbed cardigan and pleated skirt, paired with white platform heels. She is holding a pink boba tea against a backdrop of glowing neon Japanese signage. The scene is rich with textures, from the knit of her sweater to the glossy finish of her pink quilted bag. The lighting mimics the soft, multi-colored glow of an Asian night market, highlighting her sharp features and elegant braids. Medium shot of a gorgeous Black woman with long black braids and glowing skin, following the facial structure of the first reference. She is immersed in the vibrant, neon-soaked atmosphere of a modern boba cafe. She is wearing a chic pink cardigan and a silver heart necklace. One hand, featuring long colorful acrylic nails, delicately holds a pink boba drink to her lips. The lighting is dominated by electric pink and cyan neon hues, creating a stylized, high-contrast look. Hyper-realistic textures, intricate braid detail, glossy pink lip makeup, and a soft-focus city background. Cinematic full-body shot of a beautiful Black woman with intricate box braids and refined features, merging her elegant likeness with a playful Y2K pink aesthetic. She is wearing a pastel pink cropped cardigan, a pink pleated skirt, and white chunky platform Mary Jane shoes with pink socks. She stands in a vibrant urban street at night, illuminated by the pink glow of a boba shop window. She carries a small pink quilted handbag and holds a boba tea cup. The atmosphere is energetic and colorful, featuring soft bokeh and sharp focus on her detailed facial features and textured hair.

Looking forward to learning and connecting on in the Study Hall. Those sessions be so informative

ICYMI: I mentioned this update on @Lyric Daniel’s last call in B2Skool. Benable is hiring a US-based, remote Social Media & Community Manager. If you are interested in applying for this full-time role, click/ tap here to follow the link