The biggest mistake most agents make early on. Leading with the ask. "Do you know anyone looking to buy or sell?" before you've given a single drop of value. Here's the formula that actually works for every one time you ask for something, give value five times first. Educate. Inspire. Entertain. Solve problems. Be genuinely useful and when the time comes to ask, people will already be ready to say yes. Trust is built through generosity. Serve before you sell. "Give first, sell second. Build trust through relentless generosity." What's one piece of real value you can give your audience THIS week, no strings attached?