The TL;DR version: If you're building your business as a synthesizer on a tech platform, make sure you find a way to build yourself an asset that tech platforms can't cancel, delete, ban, or simply shut down. For more info, sorry, you gotta read it :) Here are some examples. - "Startup founder says he lost his company and $100 million by relying on Facebook: 'Sends chills down my spine' to watch others build businesses on Instagram and TikTok" (Joe Speiser and littlethings.com) - "Instagram Deleted My Account with 135K Followers. Zero Warning." (fashion and portrait photographer based out of NYC) There are countless examples where people lost their business overnight with zero warning. And it doesn't matter if that business was on FB, IG, YT, Twitter, or even simply run by email. In most cases that would result in frozen up finances because you don't get any sales, no ad revenue, no nothing. How are you going to pay your bills that week or month? What do you do if your whole family, your wife, your kids, depended on that income? I get it. Today's time is similar to the gold rush back in the past. It's simple (if not necessrily easy) to build a social media business and make money relatively fast. What I write here, is a word of warning, friendly advice, a wake-up call and hopefully a kick in the proverbial a$$. There's one thing you need to be aware of if you want to build a successful online business. That is: As long as you build your business on a (tech) platform that you don't own, you're always in danger to lose your business as soon as that platform decides to shut you down. You might or might not know, that platforms like Facebook, Instagram, Tiktok, and yes, even Youtube are famous for banning people. And if people like Donald Trump, who was nothing less than the god damn president of the USA, can be shut down by Twitter, wouldn't you agree that they won't have any second thoughts to shut you down as well? How can you protect yourself from this danger?