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5 contributions to Synthesizer School
Jul '22 
in 
Other
Entertainment Vs Value
What do you think is the right balance?
Poll
58 members have voted
4
18
New comment Jul '22
2 likes • Jul '22
First and foremost, people want to be entertained. Even if I read a science book, if the author can deliver his message with entertainment, I'm more likely to remember the value. Maybe there are some emotion lacking people who get excited when they get pure science thrown into the face. But again, the majority of people likes it the other way round.
Jul '22 
in 
Other
Synthesizing is great, until it isn't - and you lose your business over night
The TL;DR version: If you're building your business as a synthesizer on a tech platform, make sure you find a way to build yourself an asset that tech platforms can't cancel, delete, ban, or simply shut down. For more info, sorry, you gotta read it :) Here are some examples. - "Startup founder says he lost his company and $100 million by relying on Facebook: 'Sends chills down my spine' to watch others build businesses on Instagram and TikTok" (Joe Speiser and littlethings.com) - "Instagram Deleted My Account with 135K Followers. Zero Warning." (fashion and portrait photographer based out of NYC) There are countless examples where people lost their business overnight with zero warning. And it doesn't matter if that business was on FB, IG, YT, Twitter, or even simply run by email. In most cases that would result in frozen up finances because you don't get any sales, no ad revenue, no nothing. How are you going to pay your bills that week or month? What do you do if your whole family, your wife, your kids, depended on that income? I get it. Today's time is similar to the gold rush back in the past. It's simple (if not necessrily easy) to build a social media business and make money relatively fast. What I write here, is a word of warning, friendly advice, a wake-up call and hopefully a kick in the proverbial a$$. There's one thing you need to be aware of if you want to build a successful online business. That is: As long as you build your business on a (tech) platform that you don't own, you're always in danger to lose your business as soon as that platform decides to shut you down. You might or might not know, that platforms like Facebook, Instagram, Tiktok, and yes, even Youtube are famous for banning people. And if people like Donald Trump, who was nothing less than the god damn president of the USA, can be shut down by Twitter, wouldn't you agree that they won't have any second thoughts to shut you down as well? How can you protect yourself from this danger?
10
10
New comment Mar '23
1 like • Jul '22
@Fedor Favorsky Absolutely! Build it, monetize it, and enjoy it :)
0 likes • Jul '22
@Corey Bennett Boardman No, you're absolutely right. Owning your traffic is the best you can do for your business. With a direct connection (email) and no third party inbetween. Just don't think it's only Instagram. I know of cases where all the big tech companies shut down people. Doesn't matter if FB, IG, or Youtube.
Your thoughts?
Recently an idea came to my mind to try doing some old-style interviews with people from the crypto space. By "old-style" I mean written interviews instead of doing podcasts. I thought about either creating a list of questions for a given person and then waiting for a reply or - if someone wanted to have a chat - transcribing the chat into a written form as in old-style magazine interviews. What do you think?
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8
New comment Jul '22
1 like • Jul '22
Think further! What is your goal with these interviews? Entertainment? Teaching a lesson? Solving a problem? This stuff works today the same as it did 50 years ago. People love to read other people's experiences, opinions, lessons and compare them (subconsciously) with their own. And a thought... why do you want to make it free? People buy magazines with such information. Build your asset (if you haven't yet) and get those interested in these interviews on an email list. Make it available ONLY to those who are on your list. Then you can make the interviews free or (later) paid... and also plug other products in. You can publish snippets on Twitter and talk about your interviews in your articles. Then let the readers know where to opt-in if they want to read the whole interview. Big advantage is, that you have automated scarcity because you're publishing a new interview every week / bi-weekly / monthly and if they want it, they need to subscribe. Many things you can do here and monetize it. But I digress... :)
Jun '22 
in 
Other
INFP Scorpio. Mute.
Is it really possible for a mute like myself to be an online synthesizer, I have learned much, but still have much to learn. The ways an online synthesizer does, sounds like it'd be suitable for an INFP.
0
1
New comment Jun '22
1 like • Jun '22
Yes! If a blind person can run a (very) successful email business, then I don't know why you shouldn't be able to do something online as well. If you want something you can't do or are not good at, you can always outsource to get these things done.
1-5 of 5
Veit Brede
2
2points to level up
@veit-brede
I help business owners make more money from their email lists by writing infotaining emails that convert

Active 164d ago
Joined May 28, 2022
INFJ
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