My speaking coach said something on our call this morning that I haven't been able to shake. "Stop working so hard on things that aren't working." Then she hit me with another one liner... "Stop resisting the easy ways to make money" Simple. Annoyingly simple. But I sat with it for a good hour because I knew exactly what she meant, even though she didn't know what I'd been building. We started this 90-day Execution Edge run on June 1st. Today is day 39. That's 43% of the way through, not quite the midpoint yet, but close enough that the data has started talking. Here's what it told me. I've spent a chunk of the last month building out full courses. Modules, lessons, the whole structure. Nobody's consuming it. I looked at the stats yesterday. Not because it's bad. Because I built it for a guru's model, not for how I actually sell and implement myself. Yesterday Claude and I wrote a chunk for my signature presentation that landed harder to me than almost anything I've said in weeks. "They sell you the information and disappear. They call it self paced or DIY, but what they're really doing is manufacturing procrastination, because nobody finishes a fifty video course alone. We know it and yet we are still creating courses pretending that they are helpful. That's not us failing. That's the model working exactly as designed to keep us spending. The one liner we wrote for that section of the presentation was "Information without Implementation is another complication (or the brutal version procrastination). I wrote that line and then had to sit back in my chair for a second, because I realized I'd just described what I was doing to myself. Brutal transformation moment... And AI is replacing it all faster than all of us want to admit. People are able to get all our information from AI and sometimes articulated even better than we can as I learned yesterday. Somewhere along the way I picked up the idea that you need the courses to "help people" and yet the data clearly shows that it isn't helping many if they all get thro less than 19% of our course.

Today I want to talk about something that changed how I approach one of the most important parts of building a business online. Conversations and engagement. This is you looking for your dream people. You can look based on the gaps you need to fill in what you do, the values they display and their personality. For the longest time, I bought into the advice of talk to 5 people every day. I learned quickly this wasn't going to build anything with momentum. It was a lie I had been told to keep me in "the game" a little longer. Boy was it hard tho! Going slow and steady feels like death by a thousand little cuts. And honestly? It never felt natural to me. I'd do it for a day or two and then it would fall off. Until I realised, that's just not how I'm wired. Some people thrive on daily minimums, a little every day, consistent and steady. That system works beautifully for them. Others of us work better with POWER Days. One day, one focus, full energy behind it. 100 conversations started. Instead of spreading conversations across 7 days, you go all in 1-2 days and spend the rest of the week nurturing the conversations flowing back to you. Neither is wrong. The only mistake is forcing yourself into someone else's system and wondering why you can't stick to it. Here's what my weekly rhythm looks like: 📅 Monday — Power Conversation Day 🎥 Friday — YouTube Recording Day 📅 Saturday — Power Conversation Day 💬 Daily — Nurture conversations already started The system that works is the one you can actually stick too. Are you a daily minimums person or a power day person? Drop below 👇

Why Day 21 Is Where Most Coaches Quit (And What They Miss) You are not inconsistent. You are overwhelmed — and there is a difference… In this one I break down why your strategy needs longer than you think, where the real leak is, and how to run a focused 90 days that actually gives you data to work with. Here's what's inside: 👉 The invisible 21 days and what is happening under the surface 👉 Why your funnel or offer not broken but your promotion strategy might be 👉 The one number to hit before you change anything in your funnel 👉 How to find the real leak using data instead of feelings The Social Seller Show is live right now on YouTube — and I would love you in the comments. This is new and I am testing something completely outside the box. When you jump on live, drop a comment and introduce yourself. Tell us: 👉 Where you are watching from 👉 What your latest shiny object was This is our community we are building together. The comments are where the networking and magic happens. https://youtu.be/hyp9vM7GGOE Stay to the end — there is an Claude ai prompt that I will give in the chat that is exclusive for live viewers to help them use ai to complete their exercise. Grab the companion guide below as we go live. Here is the Toolkit to follow along and do the exercise on... https://www.socialsellers.com.au/artefacts/mushypie See you there, Faith x

I promised that on this journey I would be honest in the documentation. The one thing that I know for a fact is that when we make a big decision and commitment, you will be tested. In some cases, the test will be emotional and huge. Today is that day for me. All the business stuff is lining up. I got my USA business branch re opened. The banking was sorted. The app's done and 1st trainings recorded. I made the commitment and cleared the deck. And sure enough the universe decided to test me. My 10 year old cat didn't come home last night. I have barely had any sleep, and aout 1am the spiral started. Something I learnd last year is that there will be times when we have to walk in duality. Commitment to the decision we made and sad about something else. We will have to make decisions and have compassion on ourselves in moments like these as I know that they will come as they always do to test our capacity to stay the course. If you are in the shit show today...know you are not alone and if you can only do 1 10 minute sprint towards your goal today, that is ok. You took a step forward and that is all that matters. Please pray for Kitty.

You are officially a phoenix and we are in this together🔥 Here say goodbye to the old school guru rules that kept us trapped. You have complete permission to experiment out loud and find what works for you. You don’t need to have it all figured out. Done is better than perfect. 1️⃣ Your first move is simple: introduce yourself below. Tell us: What do you sell? Who do you help? What kind of collaborators, referral partners, or clients are you looking for? What are you building or fixing in the next 90 days? We keep it simple. We keep out tech costs low. We take action. We build together. 2️⃣ Be Active Once you have done your intro, comment on 2 other intros from people you resonate with. This is a social selling community. We do not lurk. We build relationships. If you want access to free resources and trainings, Plus you want your intro message read by more people, it comes from interacting in the group so together we get the group seen by more people. The more you show up, the more you unlock: ✨ Free tool & tech library ✨ Bonus trainings ✨ People who know what you do & can refer you in Skool & outside of Skool ✨ Collabs opportunities ✨ Speaking opportunities ✨ Networking invites ✨ Directory listing ✨ Faith doing shoutout posts sharing your offers 3️⃣ Your Current Goal Block What’s the ONE thing holding you back right now? What is your most immediate problem holding you back? Ask it here We’re building something different. Not just content. Not just strategies. 👉 A community of action takers who run together. I’m watching and cheering you on. Big Hugs Faith P.s. 🚨 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁: 𝗧𝗵𝗲 𝗥𝘂𝗹𝗲𝘀 This is a protected space where we build real, authentic relationships. No spam. No cold DMs. No sneaky selling. Break it → you’re out - no warning. Collaboration does not = spamming or subtly try to sell your stuff to everyone in the comments or DM's. Faith has been in marketing for over 20 years. You can not do it in a way that she has not seen. You will be caught. Not only will you get kicked out, we will name and shame such behaviour in the group. Just don't do it.