I just posted my offer statement in a roofing business owner group on facebook. I will update once i get any reactions from people. I just wanted to get some feedback on my offer from the community: "I help residential roofing companies get more roof installation jobs without paying for expensive ads." I had some conversation with ChatGPT, did some research and it seems like roofers are more interested in replacement jobs vs installation as it is more valuable, high-ticket with better profit margins so: I changed it to: "I help residential roofing companies get more roof replacement jobs without spending thousands on expensive ads."

Day 9: ran the business-picker. What I'm building: I'm going to build an SEO agency business targeting local businesses in the USA & UK. I don't really have a niche yet because I feel like I don't have the luxury to be selective and would be willing to take on any client in any niche, as long they as they understand SEO and have the capital for it. Currently, my website is positioned as a General SEO Agency (Safe Marketing) and I had that set up prior to this challenge, following another course on Udemy. I have also built a few backlinks to help it rank for "City SEO" related keywords. A few other mentors have also advised me to niche down and specialize and only serve one type of client because it reduces operational complexity and easier to automate & scale and makes the marketing much more specific. However, I already have my website done with the LTD registration, GMB verified and I'm not sure If I should change the branding or re-position it as a niche-specific agency at this point. Maybe i can put my current website in maintenence mode or just build another niche-specific agency website for this challenge. For example, I can register something like: www.hvacseo.agency and in the footer add something like "Trading as Safe Marketing LTD" The new website will be focused on one specific niche. eg: HVAC (If that's the niche I decide in the coming videos). Or I can continue with what i have right now i.e stay as a general agency but still pick a niche to go after as my first "vertical" and reach out to them with cold emailing or calling. I think it can still work but if In my emails I'm saying: "Hey, We help hvac companies get more leads" then they check my website and it says "We help all kinds of businesses" which is quite the opposite of what i said in the emails. I'm wrapping my head around this. Any advice on this @Chris M. Walker Here's why it fits me: This business model fits me because I already have a good deal of SEO experience. I understand all elements of SEO such as keyword research, on-page, and off-page. I'm confident that I can deliver good results for clients.

Day 17: my one-sentence offer: I help roofing companies get more jobs without spending thousands on expensive ads I help roofing companies get more installation jobs without banging on the door I help residential roofing companies get more installation jobs without banging on the door I help roofing companies get more leads without relying on word of mouth I help roofing companies get more installation jobs without wasting money on AngiesList Strongest version: The AI suggested the first option, but I really like this angle: "I help residential roofing companies get more installation jobs without banging on the door" Brutal feedback welcome.

Day 16: my customer's before and after. Before: The roofing company isn't getting enough enquiries for roof installation, replacement and repair jobs. They're relying heavily on word-of-mouth and referrals, their phone isn't ringing consistently, and they don't know where the next job is coming from. After: The roofing company is receiving a consistent flow of qualified leads from homeowners looking for roof installation, replacement and repair services. More leads are converting into paying customers, more roofing jobs are being booked, and their crews have a more consistent workload.

They are a 42-year-old owner of an established residential roofing company with a team of 6–10 employees, providing roof installations, replacements and repairs in a competitive local market. Most of their work comes from referrals, repeat customers and occasional paid leads. They've invested in a website and SEO services, but despite seeing reports about website traffic and keyword rankings, the phone isn't ringing consistently and there are still gaps in the schedule. They're frustrated with paying for marketing without knowing whether it's actually generating qualified enquiries. Their #1 problem is an unpredictable pipeline of qualified roofing enquiries. They're worried about where next month's jobs will come from, keeping their crews busy and maintaining consistent revenue.