Hurricane Trudy just ran up the coast past Manzanillo and Puerto Vallarta. Ports closed, beaches closed, airlines offering changes. It’s the third major storm on that coast in about a month. Puerto Vallarta is one of the easiest sells we have, especially for first-timers and 50+ travelers. So I’m rethinking how I set expectations. Question for the group: when a client books Pacific Mexico for late summer or fall, what do you tell them up front? Insurance timing, cancel-for-any-reason, or steering them to other months? Curious how you all handle it.

Last week I spent a full day at an AI workshop in Austin. My biggest takeaway wasn’t a tool. It was this: AI gives you generic answers because it doesn’t know your business. So I built one file that tells it. I call it my Business Brain. Every time I ask AI for help, it reads that first. Here’s the short version. Write down five things: 1. Who you serve. Not “travelers.” Get specific. 2. What you sell and what it costs. 3. Your rules. What AI should never do. (Mine: AI drafts, I send. No client payment info goes in.) 4. Your one priority for the next 90 days. 5. Your bad habit. Tell it to call you out. (Mine: building new stuff before my current offer sells.) That last one has saved me more hours than anything else. You don’t need a fancy tool. A doc pasted into ChatGPT or a Claude Project works fine. Which of the five would be hardest for you to write? Drop the number below.

The other week we chatted about the cruise giveaway. This week, I’ve chatted with 2 advisors who are taking advantage of the perks in the business, discounted cruises! One took the Virgin Voyages certification and earned the flat rate of $100 per person per day 🎉 The other is taking advantage of the TA rates with Royal Caribbean and Celebrity cruises for their $85 per person, per day balconies. 🎉 (see below for images) And to top it off? That little amount they pay is still a tax write off as they are learning more about the industry by experiencing it! Which brand or cruise line do you want this opportunity with? 🚢 🛫

A client texts at 9:47pm: “Quick question about my trip!” Do you answer right away because you’re a professional... OR Let it sit until morning because you’re also a human who deserves to finish your show? 📺 Some advisors have office hours. Others have a phone that sleeps under their pillow. Which team are you on? 👇

Heads up for anyone with Disney clients. Starting Thursday, Oct 22, Palo drops the prix-fixe menu fleetwide and goes à la carte only. Platinum and Pearl members used to get a free prix-fixe dinner. Now they get a $55 per person credit, dinner only, and anything over that is on them. Not a huge deal, but it’s the kind of thing that turns into “nobody told me” at the table. Question: when a perk changes after a client books, do you reach out before they sail, or wait for them to ask?