Skool About Page Mini Masterclass 😉
👇🏻How’s your about page working for you? Buckle up Buttercup, this one’s not for the faint of heart 😜 Don’t wanna read? Watch the vid 🙃 These are the things I learned going through the messy process myself over the last almost 2 years and then working with hundreds of other folks to clean up their about pages so they actually land with their peeps. These are the core things I have found most (including myself as a newbie when I started) struggle with 😉 📱 First things first, always check your text copy and images on mobile… especially if you are bringing folks from off platform, if your text copy is overly blocky they will skim rather than read… and those images with small text or full of reviews won’t be able to be read which makes them moot. The frame work for the vsl and text copy mirrors what Hormozi talks about 🪝 Hook 🤕 Pain points 🤷🏻♀️ Who the hell you are 🦄 Dream outcome You basically want them going damn, how are they in my head, they know what I’m struggling with going at this alone, they know where I want to be, I’m in. 🤦🏻♀️ For the love of Pete, in your vsl do not do a loom, head and upper body, good lighting and clean background, folks want to see your facial expressions and body language, it helps convey the message you are trying to get across. If you sound flat or monotone, practice until you don’t, because if you aren’t passionate about what you are doing why should anyone else be excited about working with you? Do a thumbnail, make sure the play button isn’t covering anything. 😊 Try adding your face to said thumbnail, and also your discovery banner, when I did that my discovery ranking jumped 100 points in the right direction with no other changes. Is a vsl neccessary? Not always, but it’s worth testing to see. 🦄 If you have reviews, make sure those are in your creative slots, just make sure they are readable via mobile, and if they are longer, underline the key points you want someone to take away! 🤔 Instead of focusing on tools and methods (cough cough classroom etc cough) focus on the outcome the tools and methods give.