👉 Question: From @Nahom - "What does PV mean? I know that SL means subject line. But I got no clue what PV means, so far I know that it comes after the subject line." 👉 Answer: PV = preview text. (Or "Preview" for short) It's the space after the subject line that shows you a preview of the email. If you have no PV at all, then Gmail will just show the contents of the email in the PV spot. If you write one (or even just use an empty space as one) it'll replace that. Here's the example (the "not joking" part):

👉 Question: From @Lores8 - "Tyson, where I have to send my request to join the 4D 2.0?" 👉 Answer: There's no request to join. If you wanna join the 4D Academy you can join any time here --> https://www.tyson4d.com/4d-copywriting-academy-2-skool That's it lol

Most promo emails read like this: “Hi there! Do you want this thing? It’s on sale. Please buy it. Thanks :)” …They make you think businesses are allergic to making money lol. But it’s all because they don’t know this one little secret: A great promo email doesn’t sell. It drags readers through every last word, Dangles value they can’t resist, And flips a switch in their brain that screams, “YES, I need this!” That’s how you write emails so good, clients will pay you $2k+ just to write them. (So you can buy a Gucci bag… or y’know, whatever else you want). And it’s not because you’ll sound “salesy.” (Quite the opposite.) It’s because you’ll write emails that actually sell stuff. If you want to see exactly what I mean, Watch this YouTube video now so you can turn a blank Google doc into $2000. 4D P.S. Once you know how to write like this, there’s no going back. Just saying.

Every day I see hundreds (probably thousands) of you posting new copy reviews in threads, reviewing each other's copy, and leveling up together. Just wanted to pop in and say I love it. Keep it up everyone. See you at the top, 4D.

👉 Question: From @Thomas - "In a few words, can someone explain the general structure of a promo email, Its core pattern, like a value email is: context, WIIFM free value and CTA. What would it be for a promo email? PS: Please reply seriously" 👉 Answer: This is a great question. Why? Because I've got a YouTube video about this exact topic coming out 13.5 hours from when I'm sending this message. Make sure you're subscribed here if you're not already to see the free course 😉 https://www.youtube.com/@Tyson4D "How to write $2000 promo emails" coming to YouTube soon