Your first line is either a scroll-stopper or a scroll-past. Here's the difference. Bad hooks are generic. You've seen them a thousand times: - "In today's fast-paced world..." - "Have you ever wondered..." - "Let me share something important..." Your brain doesn't even register these anymore. They're wallpaper. Good hooks follow a formula: [Unexpected claim] + [Specific detail] That's it. Two ingredients. Here are hooks that actually work: "I deleted 47 apps from my phone. Here's what happened." → Unexpected (who deletes that many?) + Specific (47, not "a bunch") "The best advice I ever got came from a 23-year-old intern." → Unexpected (interns giving advice?) + Specific (23 years old) "I made $0 for 18 months. Then everything changed." → Unexpected (admitting failure) + Specific (18 months, not "a long time") Why does this work? Specificity creates curiosity. "I learned a lot from failure" = boring "I lost $50,000 on my first business" = wait, tell me more The test I use: Before I post anything, I read my first line and ask: "Would I stop scrolling for this?" If the answer isn't "yes," I rewrite the hook. Drop your best hook below. Or share one that stopped YOU mid-scroll recently.